It’s no secret that social media can go a long way. And when used effectively, it can make great differences in your business. Platforms such as Instagram, LinkedIn, Twitter, and Facebook have taken off to allow individuals to reach a broader audience. Social media is amazing nowadays, and you can quite literally reach people across the globe with just the touch of your fingertips. But maintaining the right attitude and energy is essential for the intent of the message. Here are some tips to maximize your visibility and engagement with your business.

The Power of the Hashtag

I know you’ve seen them! Don’t underestimate the power of the hashtag. That simple character works wonders when used effectively. When posting on social media platforms, you’ll want to be sure to pick out keywords to put a hashtag in front of. So, if you’re writing a blurb about cell phones, you may want to include #technology for example. Hashtags are key components to maximizing the visibility of your posts because when individuals quickly search keywords that you’ve included, your post will show up. Embrace the hashtag!

Less is More

Don’t feel pressured to push out meaningless content every hour. Organize your content in a fashion that highlights exactly what you want to say and say it! With that being said, know your platform. You may post differently on Twitter versus Facebook, and the main factor to that is the character limit. There’s no need to beat around the bush and create long, overdrawn-out posts. Social media can be used to capture your reader’s attention quickly and concisely. Stand out from the feed of users (with the help of hashtags) and tell them what they need to know. Consistency is key! Make sure you have a regulated schedule of appropriate posts but don’t overdo it.

Engagement & Interaction

Find a way to engage with your audience members. Are you including a #TestimonialTuesday? Or a #MotivationMonday? Find something that suits you and your business and roll with it. Another form of interaction includes showing those that work behind the scenes of your company. People want to know who is behind the hard work that contributes to your business succeeding. Of course, promoting your product is important on your platforms, but showing the faces of your workers gets people’s attention. Mix up your posts with information based as well as company fun photos and content. Let the world know who YOU are as a company.

And don’t forget to follow Bridge Loan Network on all our social media platforms!

When you or your client has a loan scenario that is ready for a lender to review, you know that time is of the essence, and you have to move quickly. This is why it is extremely important to present the lender with all the loan information upfront so they can quote accurate leverage and rates, as well as help you move forward in acquiring the property quickly.

Here are some helpful tips on how to submit a full loan package:

1. Have a Full Understanding of the Loan Scenario

Often, we see brokers reach out to a lender about a specific loan request, without having a complete understanding of the loan scenario. It’s crucial, let me say that one more time for the people in the back, IT’S CRUCIAL, for the brokers to have a clear and complete understanding of the loan scenario. This includes, how much the borrower is looking to request, the borrower’s contribution or down payment, what the funds from the lender will be used towards, the subject property’s value, the borrower’s estimated credit score, if they have any prior real estate investing experience and the borrowers exit strategy, to be able to accurately represent the loan to potential lenders.

Accurately presenting the scenario to lenders’ and being able to answer preliminary questions will help speed up the lenders ability to determine if they can provide funding on the deal and the will be able to issue terms, and commitment letters faster.

Once you connect with a lender that is ready to move forward with funding the loan scenario, be sure to get their specific set of required documentation needed to continue with the loan process. This way both you and the lender can be working on the deal at the same time, speeding the entire process up tenfold.

2. Get the Good, the Bad, and the Ugly

Loan scenarios, investment properties, and borrowers in our industry aren’t always perfect, which typically is the main reason the investor is seeking funds from a private lender instead of a bank loan.

As the broker, it is important to get an understanding of any adverse aspects of the loan scenario and still present those to the lender. Lenders want to know upfront about any aspects of the deal that may hold up the process because often they can draft exceptions, but these exceptions take time. Don’t wait for when the scenario is in a later stage and then have a bad appraisal or background check ruin the deal. If the lender is already aware of some of the problematic aspects they can either advise to not move forward and waste both your time and the investors, but they also may be able to get an exception which will typically affect the leverage they can provide.

3. Keep Loan Info/Documents Organized

It is key as the broker to keep your loan files organized. Keeping borrower information, loan details, property information, and all the documents in one location is a great way to stay organized and be able to quickly retrieve information for the lender.

Bridge Loan Network is here to help simplify the lending process and provide you and your lender with an easy place to collect loan documents and borrower information.

Some helpful tips when using our software:

•   Make sure loan documents are saved with a clear and concise title. This makes it easier for you and your lender to find documents.
•   Let your lender know when you’ve uploaded documents, and make sure you once again have the full list of documents they will need to help speed up the process.

Bridge Loan Network has developed our Referral Program to serve as a centralized location for loan officers, mortgage brokers, real estate agents, contractors, REO agents, and other members of the real estate industry to find financing for their clients.

Plus, the program is super simple, and you can earn a referral fee for any loans that close. Simply contact our team at Bridge Loan Network to have a personalized loan application link set up and then share that resource with your customers.

Once you have your application link here are five ideas on how to market your link to your customer base and beyond.

1.  Add Application Link in Email Signature

One of the easiest ways to have your application link reach your clients is by simply adding your application link into your email signature with your contact information. Just make sure to highlight what the link is for, for example, “Looking for financing for investment properties? Apply Now”.

2.  Write a Blog Post

If you or your company has a blog page on your website, consider writing a quick blog post about private lending and investment properties, and include your loan application link. If you need inspiration for a post, checkout our Company News page.

3.  Embed Application into Your Website

Consider adding a blurb or button onto your website that directs clients to your link. Include information about the link like, “Finance Your Next Investment Property with the Top-Rated Private Lenders. Apply Now.”

4.  Post on Social Media

Experts in our space are always sharing and re-sharing information about the real estate investing space. Share your experience and include your application link and add the link in the about section on your social media pages.

5.  Add to Newsletter

Add this new resource, offering private lending options to your customers, to a newsletter email campaign. Highlight that this is a new feature to better help your customers.

Once your customers complete your application link you can be as involved or hands off as you’d like with the loan scenario, and once the loan closes you will receive a compensation for referring the deal.

Remember as long as you use your personalized application link, anyone that comes to us through the link will be credited to you. Plus, all application and links will be branded to your company.

“Bridge Loan Network is a system we use everyday, in the industry that we are in it makes it easy for our clients, and employees to communicate, share documents, and make the process enjoyable for all when getting a loan. The team at BLN is very helpful and always on top of anything you need. In a matter of minutes any issue that you are having or any change that you request is done. It is truly a great program with top notch customer service.”

– Brass Financial Group

As the hustle and bustle of this busy stretch is finally starting to slow down allowing you to catch your breath, it’s a great time to take a moment and reflect on the year as a whole. This is also a great time to look forward and set new goals for the upcoming year. While folks typically set personal New Year’s Resolutions, it’s also important to set professional goals as well. Business goals are essential as they offer a sense of achievement and purpose and help outline the direction you are looking to take in the new year.

Consider these tips below on setting and achieving your business goals in 2020:

Define Specifics

One of the main aspects that can cause headaches with setting goals, is not making them specific and measurable. The best resolutions are quantifiable ones. For instance, if one of your goals it to close more loans this year, set a specific number of loans you’re looking to close. You can even take it a step further and define an amount you’d like to close month by month to achieve the year-end goal.

Make Them Achievable

When setting goals, it’s important to set ambitious goals, but not unachievable ones. Look back at the previous years to help determine a new goal. Use this data to set educated goals for this next year. Going back to the previous example of closing loans, determine the number of loans closed in 2019, and 2018, and look at the growth between those numbers. You can use that data to determine a new ambitious and achievable goal for 2020. You’ll want something you can work towards, but not something that seems so out of reach you lose motivation.

Evaluate Your Goals Monthly

If your goal is something that could take all 12 months to achieve, then break it down into smaller increments, so it doesn’t seem so unobtainable. Then each month check-in on the progress of your goals. Set monthly meetings focused on evaluating them. Are you on track to achieving your goals? Does something need to change, or a process updated to help you reach the goals? These strategizing meetings are important for achieving your goals and for the progress of your business.

Celebrate Achievements

Celebrate the large and small achievements you’ve accomplished towards your goals. Whether it is celebrating a monthly goal completed, or achieving the big year-end goal, it’s important to celebrate each step of the way. This is especially appreciated in bringing your whole team together to share in the successes. Including everyone helps keep the whole company motivated in reaching these goals.

Utilizing these tips above will not only help you set and reach your goals, but it will help you celebrate all the steps along the way. Always stay confident that your business goals are within reach and each step you take is a forward movement towards achieving those goals. Plus, we’re here at Bridge Loan Network to help you achieve your goals this year. We’ll help you organize your pipeline allowing you to connect with more clients and close more loans. Contact us today to learn how we can help you reach your goals in 2020.

“As Private Money Brokers we have clients that invest in their businesses, residential and commercial properties and we use the BLN network and software to help us serve the needs of our borrowers. It’s simple to use when a potential borrower comes to the website and takes less than 5 minutes for loan entry. We love how the software organizes all the parts of the loan request which helps us stay on top of the transaction as it progresses from one stage to the next. You listened to our feedback and I am happy to see implementation from the last upgrade that’s made it even better. Your customer service is some of the best I’ve experienced both in communications by phone and email. A special star for Jacob Therrien for all his support. Keep up the great work.”

– Crosspoint Realty Group